If you want to give your car a new look, be it to support a commercial venture or just to make it stand out in appearance, you may well have considered vehicle wrapping.
Before you do, however, it is worth considering that this is not always done to the highest standard, the best taste or with enough thought about the message it will be conveying. On the other hand, if designed and fitted well, it can produce something absolutely superb.
If we look at the worst cases, there are some howlers out there. In 2018, in an article that suggested some motorists “should have wrapped their heads instead”, Hotcars listed some design disasters.
Among the monstrosities it pictured were a Ferrari made to look like a golden shark, a Mini Cooper transformed into a striped tea cosy, an Audi A6 that looked like a 1990s goalkeeper top, a VW van that looked so rusty it could have been in an post-apocalyptic film, a Rolls Royce Phantom in hideous purple and a 570 FT McClaren that had black feathers.
There is, as they say, no accounting for taste - or a lack of it. But just as bad is a botch job, with the wrap not being applied well and peeling off over time.
If some vehicle wraps look awful, others can look wonderful, with AutoQuarterly’s own selection of 2022 wraps including various black and blue vinyls and black carbon fibre.
This, of course, is predicated on the assumption that black and blue are the stylish colours, which might appeal to those who like those colours (Milanese football fans?), but also because they avoid any bright, garish lime green, dayglo yellow or shocking orange hues.
Of course, some may say these are just opinions. You might well want to have something psychedelic, anthropomorphic or even simply covered in feathers. Ultimately, that is the joy of a car wrap; whatever the vehicle beneath, the design of the wrap you choose can make it truly unique and individual.
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